Search Engine Optimization (SEO) is the use of search engines to draw traffic to a web site. It is the technique of attaining a higher ranking in search engines and directories via changes to a site to make it more search engine compatible.

Search Engine Optimization is important because it helps you get traffic for free. You may discover that you can obtain the same or larger amount of visitors by optimization alone, without having to pay for advertising. A huge deal of Web surfers tend to ignore paid (sponsored) results displayed by the search engine, yet if your site appears on the top of the first page of Search engines results for their query, you will get these visitors almost for certain.

It is vital for every business, small as well as medium and large, to take into consideration how its website ranks in the major search engines and directories. Many companies underestimate the importance of search engines and fail to understand the ranking process so they end up ignoring what may be the most crucial ingredient of Internet marketing strategy.